Understanding the traffic on your site is probably the greatest goldmine you have for your business. It's full of all sorts of rich information, that if you know how to harness and utilize, can generate tremendous growth and productivity off of your site.
Knowing all sorts of things like where users are coming from, what pages they visited, and how long they spent on your site can give you valuable information.
I'll give a great example from a webmaster friend who understands the importance of this. Looking at his clients traffic numbers and statistics every day, he noticed an individual from London had come onto the site two days in a row and browsed multiple properties. He told the realtors in the office to keep their eyes open for a call from London. Sure enough, 4 days later, he called and they were ready for him. The knew what properties he had browsed and were fully knowledgeable about what he was wanting. They were able to provide great service.
There are a lot of ways to utilize traffic data. It's important to know what your bounce ratio is - that is the percentage of users who have left the site in less than 10 seconds. This will vary from industry to industry but you should aim to keep it as low as possible. Another factor is how much time users have spent on the site. There is a direct correlation between how much time they spend on the site to how productive your results are from the website. There are a number of variables. Knowing Web Analytics from many years in the field, we can always help review your numbers and give an analysis of your site and what you can do to improve it.
Feel free to contact us for more information.
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