The Power of Links

There was a time, seemingly a lifetime ago, when you could launch a decent site and have a fair amount of instant traffic with little work. We still run into business owners who were part of those days back in the mid 90's. They just launched a site, and were #1 or #2 in Yahoo (back when Google hadn't even been conceived). But things have changed a lot since then. Now it is an enormous amount of work for most business owners to get the kind of traffic or search engine results they want.
Of course, there are multiple strategies. First, you can net fish for traffic. Just toss out the nets wide enough and you're likely to snag something. But that really isn't harnessing the power of the internet. Finding customers or clients on the internet is the most sophisticated form of fishing you've ever heard of. Imagine knowing exactly where the sort of fish you want are located at any given time of the day or hour. But then imagine being able to just drop the right pole and the right line and start pulling up exactly what you were wanting, one right after the other.
It may be fantasy with the sport of fishing, the stuff dreams are made of. But its very real in its application to the internet. The internet is a highly sophisticated fishing tool with very sophisticated tracking tools and data. So at any time you can know where your potential clients are and direct them to your website. And one of the best ways is using the bait of links! The right links in the right places are the best bait you can have. And it's probably one of the most overlooked resources for getting highly targeted traffic to your site.
Example: You have a site that sells womens shoes. Who are your potential clients? Obviously its largely the female population, so you get out your bait (links) and you place your bait right where you know they are going. In this case, lets use some fictional examples like a blog that 20,000 women read every day on female issues (there are lots of these in reality), or a female clothing store (that doesn't sell shoes). Want to target more to local women? Then put the bait in the local sites or local newspapers.
Linking also has added benefit - search engines love it! In particular, Google. But there are bad links or links that are wasting bait. Think through who you want linking to your site. If you are a womens shoe store, a local carpenter linking to your site is just wasting bait. And hiring a link farm (black market for links) can get you in trouble with Google.
Another positive option could be Pay Per Click. You can run ads for searches in Google or Yahoo that will link back to your site. And those can be highly targeted. 'womens shoes' or 'lace stilletos' (do they make such a thing?)
Aloha Media Group has the right connections to help you with proper linking and pay per click campaigns. If you are ready to start increasing the traffic to your website, and want some expert help, we would love to talk with you. Feel free to email us at info@alohamediagroup.com for more information.